…beginning with water sustainability right here in the U.S.
Water is my passion, and I have dedicated myself to the mission of ensuring that future generations will have a sustainable source of fresh water. I have worked as a water resource planner in several states in the Western US, and have learned firsthand just how unsustainable our water use is. As our growing population increases the demand for water, we are increasing our reliance on a diminishing supply of available water.
Video snag from ABC4/Salt Lake City[field name=iFrame]
I also work as a whitewater rafting guide on the Colorado River through the Grand Canyon. For thousands of years, this river has been revered as the life blood to many civilizations, but sadly, this magnificent river no longer even flows to the ocean, but is dried up by field after field of high water-use crops, in the middle of the desert. At Chapul, we think the solution is to learn from our ancestors, the native cultures of the American West and Mexico, and to begin incorporating healthy, environmentally sustainable insect protein into our diets here in North America and Europe.
The majority of our freshwater resources here in the Western U.S. go to agriculture, with the majority of that used for livestock production. Insects, however, are incredibly efficient at converting nitrogen plant matter into a very healthy source of protein for humans, while emitting very few greenhouse gases and not requiring nearly as much land resources. They are currently eaten in 60% of countries around the globe, and the only reason we do not here in the U.S. is purely psychological – similar to sushi was before the 1970’s.
I started Chapul with the help of friends and family to leap over this psychological hurdle of eating insects in the United States. If we shift even a fraction of our protein consumption to environmentally friendly, healthy, and delicious insects, we will have a significantly smaller water footprint. . .and maybe the flow of the mighty Colorado River will return to the Sea once again.
So enjoy your Chapul Cricket Bars, and know that you are contributing to the water supply of tomorrow.
-Pat Crowley, Brophy 1998
For more, visit www.chapul.com
or join Pat on FB www.facebook.com/ChapulRevolution